The name and logo of Unik Professional Services has a swirling back-story. Our founder Oddette dreamed that her company would embody her personality and style and when she set out in a traditionally conservative arena, she wanted to make a bold statement – something dynamically unique and cutting edge while maintaining a professional sensibility.
After many name suggestions two options
emerged: Fluid which suggested flowing,
graceful and elegant, representing the
constant drive for innovation and growth in
…and Vivant – another French word meaning “vibrant.” This was to showcase the drive, energy and passion of our people.
Initially all letters were one colour and then it
happened… In changing the colour of the “I”
the slogan ‘the one that stands out’ evolved out of the brand. It all came together brilliantly.
The logo that defines us: It’s strong and dares to go beyond. It’s truly one that stands out.
Neither suggestions inspired Oddette who then suggested the team come up with something suggesting Unique. And so Unik was born. The word means “unique” in Norwegian – the country Oddette’s grandfather hailed from.
The creative team then applied a stronger, more contemporary font.